Medsi's strategy aims to create the nation's first federal-scale multi-specialty healthcare provider offering a full spectrum of services. This includes:

Further enhancement of market share through organic growth and M&As in and around Moscow:

• launch of new 28 thsd sq m multi-specialty medical centre Michurinsky;

• launch of at least 5 new outpatient clinics, including 2 family practices and 3 local practices; 

• expansion through regional M&A and franchise partnership projects.

Further enhancement of operating efficiency and ongoing operational improvements:

• change of customer relationship approach from managing traffic to managing lifetime value;

• managing seasonality through demand forecasting, cost planning, and smart scheduling; 

• optimisation of incentive plans through economies of scale;

• flexible OpEx management through a system of case-specific debits and implementation of "lean production" principles.

Digital transformation:

• further refinement of SmartMed telemedicine platform and expansion of the variety and range of services provided;

• partnership projects in AI and healthy lifestyle services;

• development of BigData for joint clinical research with pharmaceutical and technological partners.