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Sistema Asia Fund


Sistema Asia Fund Pte. Ltd. is a venture capital fund established by Sistema in 2015. The fund was established in Singapore and invests in mid-stage (Series B and later investment rounds) high-tech companies in India and Southeast Asia that work in the B2C and B2B segments and have stable sources of revenue and potential to go global.

Sistema Asia Fund is an active and recognisable player in the rapidly growing Indian VC market, which has become integrated into the country's entrepreneurial eco system. The fund's industry focus: Consumer tech (e-commerce, healthcare, transport, media, finance and education) and enterprise tech (IoT, VR/AR, platform solutions, big data, AI and machine learning).

Key investment criteria: a proven business model and/or a loyal audience; India-specific solutions; startup founders are involved in business management; there are co-investors.

The fund is managed by a professional team with a strong investment expertise. It has an expert council with a unique track record and a broad network of contacts in India. In 2017, Sistema Asia Fund reviewed over 200 projects, thoroughly studied over 100 companies and successfully closed four investment deals. The fund has invested a total of roughly RUB 1.5bn in projects including established industry leaders and companies moving towards leadership.

Key investment projects


Developer of an EDRM (Enterprise Digital Rights Management) system that enables corporations to control use of files within and outside the company. It has more than 5m users from 600 companies in 29 countries. The company has representative offices in the United States, India, the Netherlands, UAE, Saudi Arabia and Singapore. Seclore is among the 50 fastest-growing tech companies according to Deloitte.



Supplier of corporate cloud software in the segment of gift cards and loyalty programmes. The company's product enables customers to use pre-paid physical and virtual gift cards at over 10,000 premium branded stores, on e-commerce portals and in mobile apps. Qwikcilver has a licence from the Reserve Bank of India for using prepaid payment instruments. At the end of financial year 2016, the company reached a stable positive net income with a gross merchandise value of about USD 300m and is set to continue doubling its results every year.



Female fashion shopping app with customised offers for users. Wooplr redefines web communication and sales of women's clothing, using a scalable platform with a viral approach. The company has created an integrated platform that brought together 200 brands, 10,000 opinion leaders and 3m female customers. The female fashion segment of the Indian Internet is so far underdeveloped, but it is growing at an unbelievable pace. According to some estimates, this market will amount to USD 20bn by 2020, with fast fashion accounting for 50% of it



India's first nationwide brand in online meat sales. The company manages the entire value creation chain from sourcing suppliers and meat processing to delivery of meat products using a cold chain with controlled temperatures to ensure superior quality for end consumers. Licious estimates the Indian market of fresh meat and meat products at USD 7bn annually.


New investments of 2017


Company that fundamentally changes the traditional lending, using its own data-based lending mechanism to provide loans to small and medium-sized businesses. In order to attract customers and repay loans, the company uses a model with a small headcount and has already provided loans to customers in 600 cities and towns.



Marketing platform for restaurants providing them with tools for customer acquisition and loyalty management by monitoring their profiles and transactions on various digital platforms and in payment systems. The in-built database includes 8,5m profiles from all over the world.



India's biggest online pharmacy present all over the country. The project's founder used the opportunities offered by his family's pharma distribution company established more than one hundred years ago to create a profitable business with high gross margins.



India's biggest digital fitness platform (4m users and over 200 sports instructors and nutritionists) that allows controlling consumed calories, setting personal fitness goals and monitoring progress. The efficiency is achieved through access to online consultations of nutritionists and instructors. At the end of 2017, the company launched a new service, Ria, which is the world's first virtual AI-based nutritionist. The biggest corporate customers are: P&G, Unilever, Accenture, Cognizant, Shell, and Philips. The deal was approved in 2017 and closed at the beginning of 2018.



Andrey Terebenin

Managing Partner

Vsevolod Rozanov

Chairman of the Board of Directors