PJSC MTS Bank is a universal financial organisation that provides banking services to both individuals and companies in Russia. MTS Bank services customers in the entire chain of MTS outlets across the country. Corporate clients are serviced in 7 branches and 80 bank offices in Russia's 35 biggest regions. MTS Bank's strategy is aimed at building a digital bank in cooperation with the telecom operator MTS and other companies of Sistema Group.
MTS Bank adheres to the universal banking business model, according to which a substantial part of revenues is generated by lending to individuals and corporate clients, and the main source of liabilities is customer funds (individuals and corporates). The Bank is aimed at aggressive growth of retail business through participation in MTS's ecosystem and development of own partnership network to build a 5m customer base and become a top-10 bank by credit cards and a top-5 bank by point-of-sale loans.
By the end of 2017, MTS Bank was ranked 48th among Russian banks by total assets, 36th by retail deposits and 44th by capital. At the same time, MTS Bank ranked 30th by net income under Russian Accounting Standards.
In 2017, the Bank's efforts were focused on implementing the digital transformation programme by means of upgrading its bank cards range, introducing agile management of product development processes and launching sale of products through the remote channels of MTS Bank and the mobile operator MTS.
By the end of the year the number of the Bank's active customers went up by 36%, reaching 1.5m people. The use of the Bank's digital products (online and mobile banking services) increased. In 2017, penetration of these services within the customer base increased up to 24.3% (which is above average in the Russian market) mostly due to the Bank's cooperation with MTS. The Bank successfully integrated some of its services with the mobile operator's key product – MTS E-Wallet.
MTS Bank is actively developing digital services for its customers, including the online lending segment. Sales of credit cards through digital channels in 2017 rose from 0.1% to 14% of the total number of credit cards sold. Digital sales accounted for 7% of total sales in 2017. The issuance of card products increased 6x and amounted to almost 735,000 cards.
In the corporate segment MTS Bank pursues a conservative risk policy by focusing on high-quality borrowers. During the year MTS Bank managed to increase the appeal of its offer for corporate customers by developing payment processing services.
MTS Bank continues expanding its cooperation with MTS and other portfolio companies of Sistema. In October 2017, the Bank signed an agreement for provision of Internet acquiring services with Ozon, a leading multi-category online retailer in Russia.
The Bank's net income by the end of the 2017 amounted to RUB 169m. As part of the strategy for building a leading digital bank MTS Bank boosted its commission income by 31.6%. The volume of retail loans grew by 8.3%, and their share in the loan portfolio increased to 59% compared to 53% a year earlier.
The main goal of the Bank in 2018 is to continue aggressive growth of retail customer base by improving the digital banking business model and building a “direct bank” for small and micro businesses with a focus on transactions in distance channels.