Sistema Shyam TeleServices Ltd. was founded in 1998 (original name – Shyam Telelink Ltd.) and started full-scale business in Rajasthan in 2000. The company obtained its pan-India license for provision of mobile services in March 2008 and at present has enough spectrum to provide mobile telephony services in 22 telecom-circles, covering India’s 28 states and 7 union territories, with a population of 130 million.
As of May 2009, Sistema Shyam TeleServices has over 1 million users spread over more than 600 cities in Rajasthan, 373 cities in Tamil Nadu (including megapolis Chennai), 247 cities in Kerala and 250 towns in West Bengal (including Kolkata). The subscribers’ base growth in Rajasthan has been 8.5 - 12% per month, starting from the network launch on 30th September 2008. The company continues to implement its strategy of pan-India mobile network construction, with the aim to cover over 35 million subscribers with its services (almost 7% of Indian market)
The new head office of Sistema Shyam TeleServices was established in January 2009 in Gurgaon – one of India’s commercial capitals near Delhi. These new headquarters combine the functions of corporate office and technology centre, where top management and experts of different divisions are equipped with the most modern infrastructure to support their work.
Since March 2009, Sistema Shyam TeleServices has been able to use the MTS brand for advertising and other communication in India as per the agreement signed between the company and MTS in December 2008. And since its launch, the MTS brand has been successful in every market it has stepped into. The MTS brand is in the top 100 list of global brands according to BRANDZä rating of Financial Times è Millward Brown.
